Ha! I'm putting my loathing of "The Cupcake Industry" into print! I may have to go into hiding, from teenage girls and domestic goddesses, but hey... Don't get me wrong. Cakes are practically my staple diet. And small cakes are ok but I'd really prefer them to be Fondant Fancies if they have to be individually portioned.
What I really hate about cupcakes is the damn "industry" - the whole aisle in Lakeland devoted to the paraphernalia, the wholesome twee cutesiness, the symbolism... Its all part of that thing that young girls do now, screeching at each other, and hugging, when in fact they've actually only seen each other the day before. I know about this. I work in a college. Its dreadful..... Sociologists will probably put "The Cupcake Industry" in the same chapter as Cath Kidston, fake-retro kitchenalia ie mass-produced pastel-coloured tins, skinny lattes, intonation in speech, and Ugg boots.